Brand Name: Nolabels
Website: https://nolabels.in/
Nolabels is a lifestyle fashion brand selling designer women’s clothing and accessories in India and worldwide.
Their motto — “True Elegance Doesn’t Need a Label” — symbolizes their ideology of quality, flexibility, and taste, which inspires women to be confident and expressive through apparel.
Challenges
Nolabels was an emerging entrant into a market that was dominated by established fashion brands.
The most important challenge was to get visibility in a short time, and for this, optimal keywords with search volume but not high competition needed to be identified.
It is difficult in fashion to get backlinks from authority sites, and one needed innovative outreach and collaborations with fashion influencers and bloggers.
Monitoring competitors’ SEO strategies constantly was also necessary to enable Nolabels to keep up.
Strategy
Our strategy combined research, outreach, and content partnerships tailored for the fashion niche.
Here’s what we did:
- Competitor analysis: To determine gaps and potential opportunities in Nolabels’ market.
- Guest posting: Obtained secured posts on leading fashion and lifestyle platforms.
- Blogger outreach: Select Indian fashion blogs to support Nolabels’ visibility within its fundamental market.
- Content collaboration: Collaborated with professional writers to develop applicable, engaging content for fashion readers.
- PR placements: Gained earned media placements on reputable sources such as The Tribune and Mid-Day to establish credibility and authority.
- Tool-assisted outreach: Utilized tools such as BuzzSumo and Pitchbox to find niche-pertinent, high-impact sites for link placements.
Results
Here’s what Nolabels achieved in just 10 months of working with us:
Organic Traffic: From 0 to 99,165 monthly visitors in 10 months.
Organic Keywords: From 0 to 16,887 keywords, with 554 keywords ranking on the top 3 pages of Google.
Domain Rating (DR): Increased considerably from 0 to 55, enhancing overall authority and trust.
Traffic Value: From $2 to $3,329, indicating higher-quality traffic with commercial value.
Key Takeaway
It’s not easy to break into the fashion arena — particularly when going up against giant, entrenched brands.
This case demonstrates how a targeted, innovative link-building approach can help an emerging brand establish authority quickly, strengthen its search presence, and gain dominance—even in a saturated market.
